Jenifer Ross

Picture of Jenifer Ross, W@tercooler founder

Jenifer launched Watercooler with her husband Tom Schumacher in June of 2011 so that they and other area solopreneurs could enjoy working in the loft they never had, among other nifty people.

Since moving to the Westchester burbs in 1997, Jenifer has been making things happen. She opened Red Wing Gallery on Main Street in Tarrytown in 2000 and soon after launched Tarrytown Third Friday, a monthly arts/culture/commerce soiree that included changing themes, over 45 participating merchants, and helped to put Tarrytown on the map ( As the poster child for helping to revitalize sleepy downtowns, Third Friday led to led to working with other area villages that were looking for assistance in producing their own events. Jenifer has consulted with Dobbs Ferry, Hastings-On-Hudson, Cold Spring and many other local groups.

After closing the gallery in 2004, Jenifer wore a number of local hats, including Assistant Village Administrator for the Village of Tarrytown, Director of Development for Warner Library, and Downtown Coordinator for the Village of Sleepy Hollow's Development Corporation.

In addition to working with area village governments and as an event specialist, Jenifer maintains the marketing/social media presence for a growing roster of local businesses.

Jenifer grew up on NYC's Upper West Side. She holds a BA from Skidmore College where she was a fine arts major with a business minor. Jenifer later earned an advanced degree in Architectural Preservation from the Savannah College of Art and Design and a second in Gerontology from Temple University.

To read more about Jenifer Ross, visit her website.

Tom Schumacher

Picture of Tom Schumacher, W@tercooler founder

Tom is an advertising lifer who has spent the majority of his career fighting the good fight for conceptual development - no matter the medium, the idea's the thing.

After getting his BFA in Graphic Design at Arcadia University in suburban Philadelphia, Tom spent the next four years paying his dues in the role of Production Artist in shops all over the metro Philadelphia area.

His life and his career changed forever when he took a job at the New York office of Chiat/Day Advertising. As he rode out the merger of TBWA and Chiat/Day, Tom spent his time working on Nissan/Infiniti automobiles, Champion sportswear and Bridgestone/Firestone tires.

From there Tom moved to the world of Direct Response advertising to work on IBM at Barry Blau & Partners. This would begin the whirlwind tour of advertising disciplines that would see him bring his advertising and design perspectives to the young world of Interactive.

Through the years, Tom has worked at large agencies like Hill-Holiday, Euro RSCG and FCB, at smaller shops like Clarion Marketing & Communications, Lyon Heart, and Strategy Farm and has run internal creative groups in companies like House Party and IMC2.

Along the way he's been lucky to work on flagship brands like Verizon Wireless, Nextel, Cadillac, Virgin Atlantic Airways, CapitalOne Bank, KitchenAid, Kraft Foods, Weight Watchers and Mars Direct.

Tom is the Creative Principle at Schumacher's Meats.

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